Often organisation individuals make things more difficult than they have to be.Take web marketing for instance. Marketing is quite basic when you get right down to it: discover the psychological worth inherent in what you sell and present it in a remarkable way that distinguishes you from the competition. This is why Kinetic Typography Videos are growing in use.
Those who know our work, or who have read our blogs, know that we suggest video as the best technique to accomplish your marketing objectives.Delivering an unforgettable, distinguished message highlighting the emotional value of your brand. Follow the trends, and you understand Video is spreading out throughout the Web like wildfire.The issue is much of it is dull, dull, and pre-packaged.
Fantastic Video Starts with Words
The best location to start is at the start, and everything starts with WORDS. We do not live in the Golden era of Expression. The communication era spawned by the Web and its social networks fad has actually produced a Tower of Babble. The eloquence, clearness and emotional impact of Churchill, Roosevelt, Kennedy, and Martin Luther King have been replaced by immediate messaging abbreviations, fifteen-second sound bites, and 140 character tweets, all coming at you a mile-a-minute, all talking at the same time, and for the most part empty of anything beneficial or relevant.
If you cannot articulate your message in some significant way then you're in trouble from the 'get-go.' You might believe this is old-fashioned, however words DO have meaning. The blurring and confusion of what makes marketing and sales different has actually resulted in a generation of entrepreneur and executives who can not produce or deliver a carefully crafted declaration of who they are, what they do, and why customers should care.
You're Looking at the Incorrect Details
There are limitless short articles, piles of statistical analysis, and many essays and white papers on how organisation need to use the Web to its benefit. The majority of organisation composing focuses on high profile major corporations as the source of know-how and smart service method. The problem is most of these big businesses are terribly run and creatively and intellectually bankrupt. Most are running on previous successes from a bygone age and consumer inertia. In the end, big business has to do with power and cash, not expertise and development. Exist exceptions, obviously, but the fundamental here is that you need to look more thoroughly at what really works and why that is unless you have limitless stacks of money offered to bury your competitors and flood the airwaves with endless repeated drivel that permeates into viewers' consciousness like some alien mind-altering drug.
Kinetic Typography an interesting, ingenious video strategy that combines the power of sight and noise to deliver a significant, unforgettable message based on the power of words.
The strategy has its origins with motion designers who took well-known motion picture monologues and animated the words of the script to offer visual focus. It's a simple concept, however tricky to execute, and when succeeded, it's an effective method for providing a marketing message. It's a strategy that will access both the verbal and visual memory centers of your audience's brains and produce the brand name recognition that is the goal of every marketing effort.
Why Kinetic Typography Functions
Kinetic Typography penetrates the consciousness since the dynamically provided spoken and written words serve as mnemonic gadgets enhancing each other. The visuals alone will not make up for any deficit in the script. Your words produce a language framework that specifies your brand name; it develops the context within which you can communicate with your audience, and it allows you to take ownership of those words consequently restricting your competitors' capability to feed off your marketing efforts. Simply put, words have meaning, words can move you, move you to action, and isn't that exactly what marketing is everything about?